We created a social-first content series to reposition Visa from being seen as just a credit card to a company that’s invested in a new generation’s financial empowerment.

In our reality show meets social series, emerging content creators competed in weekly challenges designed to help them discover new ways to monetize their content. Each competitor was paired with an established content creator who shared advice on growing your personal brand, creating branded content, and more to help competitors (and viewers) develop the skills they need to get paid. 

The series gained 60M+ views across Visa’s social channels.

You can watch the full series on Visa’s TikTok.