The Period Game is a board game designed to teach participants about what is happening within the body and how to “go with the flow.” After a successful Kickstarter in 2019 the game is currently available here, and in many retailers including the MoMA Design Store.
The game utilizes abstracted representations of the menstruating reproductive system, PMS symptoms and various forms of sanitary protection to introduce the players to these ideas.
It won a Red Dot Design Award in 2016.
You can read more about it in HuffPost, The Boston Globe, Cosmo and more.
Copyright © Daniela Gilsanz 2019
Instead of convincing people to get on TikTok by just showing them…well, TikToks… we used the power of FOMO to tell them about everything they’re missing out on.
Agency: Le Truc
Client: TikTok
Director: Aaron Stoller
CCOs: Daniel Lobaton and Neil Heymann
Creative Directors: Jon Bellinger and Evan Schultz
Associate Creative Director: Ivan Whitted II
Associate Creative Director: Daniela Gilsanz
Creative Design Director: Agatha Sohn
If there was one year to not get your loved ones just any old gift, it’s 2020. For Etsy’s first-ever brand campaign, we created three films that showed just how powerful giving can be when you Gift Like You Mean It.
Selected Press
AdAge
People
Popsugar
BET
The Drum
Gay Times
Agency: 72andSunny
Client: Etsy
Director: Vincent Haycock
Executive Creative Director: Carlo Cavallone
Group Creative Director: Devon Hong
Copywriter: Ivan Whitted II
Art Director: Daniela Gilsanz
In an effort to increase stimulation in packages all across America, Trojan’s internal Pleasury Department issued its own stimulus package. When it hits, expect growth.
We accidentally created one of the most hated ads in awhile. There was so much hate it even shut down a subreddit. But with the hate came the memes, remixes, edits, conspiracy theories, and so many amazing YouTube videos with millions of views. So we engaged them!
We were deemed the first meme of 2021, shortlisted at the One Show, and name a Webby honoree.
Agency: 72andSunny
Client: Grubhub
Directors: Fede Heller and Antonio Balseiro
Creative Directors: Dean Woodhouse and Hugo Bierschenk
Copywriter: Ivan Whitted II
Art Director: Daniela Gilsanz
There is a common Sex Ed demonstration given in classrooms across America that teaches students that they are like a piece of gum, and that when they have sex, they become a chewed up piece of gum—gross, and undesirable. WHAT?!
Trojan Brand Condoms partnered with Advocates for Youth to take a stand against shame-based education. We created a wall made out of gum right outside of the Capitol Building on the National Mall in DC, so legislators could see that our young people are not chewed gum. We invited people to chew their own pieces of gum to add to the wall and to share their stories.
Selected Press
Teen Vogue
Ms Magazine
Muse by Clio
I made this graphic after the primaries to try and sway Bernie supporters to vote for Biden. It got picked up by @settleforbiden and then went viral, selling hundreds of t-shirts and stickers (with all proceeds going to the Biden campaign), and inspired DIY recreations across the country on lawn signs, bumper stickers and more.
Various products from collaborations with Fred and Friends, Fab.com, Flight001, and CollabCubed.
What happens when the artists you love make songs out of the food you love? You get Tasty Tracks, a live-streamed concert series where popular celebrities do exactly what the rhetorical question above this sentence says. First up, we worked with King Princess!
Selected Press:
Adweek
Welcome to Gene Headquarters
Inside every cell in your body is a beautiful complex world of DNA, where thousands of your genes are hard at work. They have jobs, titles, and maybe even company holiday parties. This campaign is about bringing this world to life and understanding the genes that impact our health.
Selected spreads from "Archisexture," an architecture kama sutra book I designed and illustrated. Find it for sale at Special Special in NYC and online on their site here.
Seventh Generation—the sustainable cleaning, paper and personal care brand—was preparing for a global launch, and needed printed assets that would work internationally.
For this project we worked with There Is to develop a series of striking assets that would be able to visually land that their products are powered by plants. The assets included their line of products made out of plants, as well as three custom alphabets made from plants, lavender, and cotton.
Together these assets helped form a tool kit that could be distributed to partner agencies to create copy and layouts with the appropriate language and relevance to each market.
The pandemic completely changed the way we eat (and make ads!) in New York. Early on we wanted to send a message of unity and safety that was different from the stock footage ads we were seeing everywhere and felt true to NY’s resilient spirit.
Working with people across the city we created over 100 assets in 11 days showing how people were quarantining. If you look close you might even spot me twice.
Spotify Premium now comes with Hulu for free. We launched the offer with this campaign that encourages you to go deeper into whatever you’re feeling.
Monad Terrace is an upcoming residential development in South Beach, Miami. Contrary to most luxury buildings in the area, this Jean Nouvel project is being built bayside and not on the Ocean. At Pandiscio Green we were tasked with making both the residences and the neighborhood appealing to potential buyers through the identity, animations, leasing gallery, neighborhood book and other materials.