Trojan: The Gum Wall
There is a common Sex Ed demonstration given in classrooms across America that teaches students that they are like a piece of gum, and that when they have sex, they become a chewed up piece of gum—gross, and undesirable. WHAT?!
Trojan Brand Condoms partnered with Advocates for Youth to take a stand against shame-based education. We created a wall made out of gum right outside of the Capitol Building on the National Mall in DC, so legislators could see that our young people are not chewed gum. We invited people to chew their own pieces of gum to add to the wall and to share their stories.
Selected Press
Teen Vogue | Ms Magazine |Muse by Clio
Agency: 72andSunny
Client: Trojan Brand Condoms
Executive Creative Director: Justine Armour
Group Creative Directors: Nick Kaplan + Tony Kalathara
Copywriter: Shanie Black
Art Director: Daniela Gilsanz