Seventh Generation—the sustainable cleaning, paper and personal care brand—was preparing for a global launch, and needed printed assets that would work internationally.
For this project we worked with There Is to develop a series of striking assets that would be able to visually land that their products are powered by plants. The assets included their line of products made out of plants, as well as three custom alphabets made from plants, lavender, and cotton.
Together these assets helped form a tool kit that could be distributed to partner agencies to create copy and layouts with the appropriate language and relevance to each market.
Client: Seventh Generation
Executive Creative Director: Justine Armour
Creative Directors: Chena Stephenson and Nick Panayotopoulos
Copywriter: Colin Frawley
Art Director: Daniela Gilsanz
Art Producer: Sabrina Bajaj
Designer: Ryan Hoelting
Artists: There Is