Grubhub: Delivery Dance

We accidentally created one of the most hated ads in a while. There was so much hate it even shut down a subreddit. But with the hate came the memes, remixes, edits, conspiracy theories, and so many amazing YouTube videos with millions of views. So we engaged them!

We were deemed the first meme of 2021, shortlisted at the One Show, and name a Webby honoree.

The overview:

 

The original:

A taste of the internet remixes:

The conspiracy theory it spawned:

The totally harmless, kinda cute, OOH:

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Agency: 72andSunny
Client: Grubhub
Directors: Fede Heller and Antonio Balseiro
Creative Directors: Dean Woodhouse and Hugo Bierschenk
Copywriter: Ivan Whitted II
Art Director: Daniela Gilsanz