23andMe: Meet Your Genes

Welcome to Gene Headquarters
Inside every cell in your body is a beautiful complex world of DNA, where thousands of your genes are hard at work. They have jobs, titles, and maybe even company holiday parties. This campaign is about bringing this world to life and understanding the genes that impact our health.

 
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Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Meet F5 and F2, genes that help stop bleeding. But some versions don't work the way they should, increasing the risk for harmful blood clots. Learn more at 23andMe.com.
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Agency: 72andSunny
Client: 23andMe
Director: Nadia Lee Cohen
Executive Creative Director: Bryan Rowles
Creative Director: Chena Stephenson
Copywriter: Shanie Black
Art Director: Daniela Gilsanz