Smirnoff ICE has an impressive range of products, but is often just associated with the classic ICE. They came to us hoping to draw attention to their three lines of drinks containing a total of over 25 different flavors just in time for summer.
We created 3 spots that showcased the products fun, summery sensibility and devised a print system that allowed each flavor to have its own pattern that was as unique as the drink, letting it feel very Fun of a Kind.
We contracted artists we love and allowed each pattern to live alone, on things like beach towels and koozies, as well as together on billboards that highlighted the range of products within each product line.
Client: Smirnoff ICE
Executive Creative Director: Justine Armour
Group Creative Director: Simon Phillion
Creative Director: Gabrielle Shirdan
Copywriter: Colin Frawley
Art Director: Daniela Gilsanz
Artists: Noelia Lozano, Karan Singh, Andreea Robescu, Laci Jordan, Daniela Gilsanz
Producers: Diana Pam, Emily Green, Jonny Weiss